02 —— [ ABOUT ME ]
About me.
[ SHELVES ]
[ BOOKS ]
I grew up in the perfect era: floppy disks, CDs, Pokémon cards, and dial-up internet that dropped the second someone picked up the landline. Cue the family fight.
It taught me early that if you want something to work, you've got to figure it out yourself. There was no Google, no AI, no shortcut, just a manual and the sheer effort to solve it on your own. That still shapes how I approach almost everything today: research, hypothesize, build, test, repeat. It's also why I'm endlessly curious about startups, how things get built and brought to market, a pull that goes back to university all-nighters at hackathons like Hack the North and Communitech.
Sport has always been a big part of my life. I grew up playing rep hockey, training in MMA and jiu jitsu, and competing at OFSAA in volleyball and track and field. Today I religiously tune in to the UFC and the Premier League, and as a lifelong Leeds United fan I've run a fan community and make the trip to Leeds almost every year. Marching on together.
Outside of work, a childhood love of Pokémon came back in 2018 with adult money and grew into collecting, vending and co-founding Collector Casing. When I'm switching off, it's usually a game with friends, or something like Project Zomboid on my own. Warcraft 3 Frozen Throne is probably still my favourite game to date. I also love true crime, psychological thrillers, podcasts and documentaries, the kind with a twist you don't see coming.
03 —— [ WHAT I DO ]
What I do.
I'm a zero-to-one operator.
I've built every part of go-to-market: the strategy, the systems, the brand, and the execution behind them. So I know what to build first, what actually moves the number, and where things usually break. A decade of doing it across different industries and markets means I've seen what carries over and what doesn't.
I work best across the whole picture, and I add the most value on the go-to-market side, whether that's demand generation, marketing, or partnerships, usually all three at once. I develop the strategy and the vision, and I'm technical enough to build it.
I don't hand ideas off and hope they land, I provide air cover while leading the front lines.
04 —— [ SELECTED WORK ]
Featured work.
Klyck.io
Leeds United
Kairos Society
Collector Casing
The Northern Elite
05 —— [ EXPERIENCE ]
Career timeline.
[ CAREER TIMELINE ]
VP Sales & Marketing · Klyck.io
Grew from Business Development to lead all revenue marketing, inbound lead generation, automated outbound systems, and customer lifecycle strategy.
Founder · North Drive Digital
Founded and operated a boutique digital agency delivering custom web design, brand strategy, and growth marketing for 250+ client projects across North America.
Digital Strategist & Content Creator · Leeds United
Built and scaled digital content channels reaching over 20M monthly impressions and growing an engaged supporter community of 25K+ active members.
Founder · Collector Casing
Co-founded a direct-to-consumer trading card accessory brand, designing physical product lines, managing Shopify ecommerce operations, and placing inventory in 35+ retail locations.
[ EDUCATION ]
Wilfrid Laurier University
